your point person, Jimmy McNicholas

founder • creative director

Born and raised in Queens, Jimmy Jr. lived and studied in  NYC until the age of 18. As a theatre kid, Jimmy developed a love of Playbill covers and their ability to distill an entire world into a single impression. Over his 25 years as an advertising creative in live entertainment and beyond, he’s never outgrown his passion for getting that first impression just right.

During his time with SpotCo (2002–2019), Jimmy worked on 100+ Broadway productions and became Senior Creative Director.

From 2019–2024, he was Brand Director at Dewynters in London, where he helped the agency win 10 Clio Awards.

Since launching byJimmy in 2021, he has created, refined or re-imagined dozens of brands for a wide range of clients.

A singer, songwriter, lyricist and alumnus of the BMI Lehman Engel Musical Theatre Workshop, Jimmy is working on various musical projects with some very talented folks. He plays piano, guitar, piano accordion and virtually any virtual instrument.

He is a graduate of Dartmouth College, a proud lefty, a triple citizen of the US, UK and Ireland, and married to a wonderful guy named Alex.

Currently based in Bermuda, Jimmy also has homes in London and in New York’s Catskill Mountains.

There’s no such thing as
too fine a point.
Let’s get to yours.

There’s no such thing as too fine a point. Let’s get to yours.