
JIMMY McNICHOLAS
Owner & Creative Director
Jimmy is a proud lefty with 24 years of experience as an advertising creative. Born and raised in Queens, New York, he lived and studied in NYC until the age of 18. In 2001, he graduated Summa Cum Laude from Dartmouth College with a degree in Theatre.
Jimmy joined the team at live entertainment ad agency SpotCo in 2002. Over his 17 years there, he worked on 100+ Broadway productions and served as Senior Creative Director.
From 2019 - 2024, Jimmy served as Brand Director at Dewynters in London, where he spearheaded campaigns for dozens of live entertainment clients and helped the agency win 10 Clio Awards.
He launched byJimmy in 2021 with the goal of applying his passion and skill across a wide range of sectors.
Jimmy enjoys traveling, playing guitar and piano, singing, songwriting, cooking, running, cycling, yoga, hiking, campfires and game nights. He's married to a wonderful guy named Alex, is a triple citizen of the United States, Ireland and the UK, has homes in London and New York's Catskill Mountains, and is currently based in Bermuda.
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